Visual Development and Animation for Social Media
Concept development and color definition for a short marketing campaign, followed by the illustration of characters and environments, and full animation in After Effects.
The process began with a storyboard to align timing with the music, then moved into creating the necessary assets using Illustrator and Photoshop. A cat character was included to bring a fun and playful touch to the video.
The final piece was crafted to be short, dynamic, and visually engaging.